The appeal of "Little Squirt" was immediate, and Bishop subsequently broadened the brand's attraction to consumers and trade alike. In Bishop's opinion, it was the freshest, most exciting taste in the marketplace. With unique advertising, Squirt became a popular soft drink in many parts of the country.In addition to being a well-liked soft drink, Squirt established itself as a mixer in the 1950s.In 1977, Brooks Products, a bottler in Holland, Michigan, purchased Squirt from Bishop. A&W made a commitment to support Squirt with outstanding advertising, marketing, service and innovation.
This strategic design gives influencers and their consumer fans an opportunity to showcase their creativity, ingenuity, and in turn, make it easy for them to interact closely with their social media star. Pepper created their version of a step-and-repeat where social media stars and their fans could easily Instagram, Vine, or Snapchat their experience.Their campaign strategy yielded a multitude of both influencer and user-generated content that's conveniently branded and instantly shareable.Like traditional marketing campaigns, influencer marketing campaigns can run the gamut in detail, scope, involvement, and execution. Pepper’s final strategy included an integrated, multi-platform marketing push, their campaign started small (a simple Twitter contest) then leveled up.Whether a campaign consists of a one-off You Tube integrated video sponsorship or involves sponsoring year long dedicated posts with social amplification from 20 top bloggers, the best growth may occur from selecting the correct social media platforms, influencers, and engagement format, then replicating the successful campaign as opposed to scaling by launching an all encompassing, multi-platform endeavor.An enticing giveaway promoted by strategic social media stars where giveaway entry is a social platform share with the appropriate hashtag can generate the maximum number of social impressions.
A voting contest involving your consumer's favorite influencers provides ongoing traffic and a community of dedicated, fervent participants for a sheer consumer engagement.Therefore, the right social media stars would need to offer actively engaged consumer audiences across all of those social channels. Pepper first determined which social channels would best serve their marketing campaign goals, then proceeded to find the best-suited social media stars across those specific social channel (for 5 steps on finding the right social media stars, see this post).By designing their marketing strategy around top social media stars, Dr.Through careful repositioning as a superior thirst-quenching soft drink, and the addition of contemporary packaging graphics, Squirt has shown dramatic sales growth since 1987.Today, the Squirt brand is part of Plano, Texas-based Dr Pepper Snapple Group, an integrated refreshment beverage business, marketing more than 50 beverage brands throughout North America.Her self-released EP "Stories Between The Avenues" charted top 50 Pop on i Tunes.